As a full-service salon based in the Upper East Side of Manhattan offering hair and make-up transformations, Varin uses innovative approaches to a traditional craft through the use of technology.
After a recent logo update, naturally, a complete visual rebrand was in order. A new visual identity was established and implemented throughout Varin's newly designed website.
Branding, Identity, Website Design
With extensive years of experience in the world of strategy and branding, Cohen was seeking not just a portfolio site, but something that could capture her own brand and represent her aesthetics for rich, bold and elegant textures.
A former managing partner of The Apartment Creative Agency and even former Celebrity Publicist, Cohen currently manages a diverse client roster. She is a founding member of the Masters in Branding Program at the School of Visual Arts where she spent the first 5 years of the program as The Director of Operations and Graduate Advisor.
Branding, Website Design, Painting
The Oxygen TV network held a brand design refresh challenge in which I was honored to be awarded as winner.
While maintaining Oxygen's current logo and tagline, the focus of this redesign was to give the brand a fresh look that could be seamlessly introduced to their current viewers while also attracting new ones. It was key to find a socially engaging solution to keep audiences returning to both the TV network and its website.
The deliverables consisted of a style guide that could be applied to a website redesign, motion bumper/lower third and a socially engaging promotional campaign.
Brand Refresh, Copywriting, Strategy, UX/UI, Motion Graphics
"How do you define style?" – a question which launched creator and founder of Well Souled, Mital Shah, into a global exploration of style, fashion and culture.
Brasil is the second in a series of books based on the Well Souled philosophy of human connection through style and what the term means both to individuals, as well as what it means to their country's heritage and culture.
Art Direction, Editorial Design
Inspired by a painting of Frida Kahlo standing beside Santos, a famous Mexican luchador in the Garden of Eden, Fred & Zhanna created a themed wedding to complement their wedding destination of Tulum.
The hand-illustrated wedding artwork consisted of a booklet with Frida and Santos on the cover containing a dinner menu along with special thank you's to their friends and family. Also included was a map of the beach coast and an itinerary of activities throughout the wedding week leading up to the ceremony and festivities.
Illustration, Booklet Design, Infographics
One Kings Lane offers on-trend home decor, furniture, accessories and styling tips.
For their new linen product launch, Delfinia, OKL created a styling guide video which required some engaging graphics and titles. Together we collaborated on creating graphics that complemented each frame while also remaining consistent with the OKL brand.
Identity, Typography, Title Design
As an event company focused on promoting the subcultures revolving around Fashion, Fitness and Food, #FFF debuted their event during NY Fashion week at the Highline Hotel where thousands of fashion, fitness and food-obsessed people had a chance to participate. Collaborators from all over New York City took part in making the event a great success.
For their 2014 series consisting of 10 different events, #FFF required a website splash page which implemented their branding, flyers, as well as marketing and promotional materials.
Identity, Marketing & Promotion Assets, Website Design, Event Photography