DINNER | PARTY is an ongoing event series presented by F L O A T that builds relationships and fosters community over a meal and a dance floor.
Set in a casual, intimate setting, the event series engages a diverse group of artists working across different mediums from visual arts to food, fashion and film.
In our first iteration of the event series we will specifically examine the evolution of Classic Neapolitan Street Food through the eyes of Chef Nino Coniglio. Most importantly – Pizza!
Creative Direction, Branding, Strategy, Event Design, Event Programming, Content Production, Project, Team & Budget Management
Take 5 remixes the traditional candy bar and they needed a way to stand out at SXSW — a space where freebies and swag no longer have any appeal.
In collaboration with Magnetic Collaborative, we created the first swag trade-in. SXSW attendees came from all over to turn in their branded tote bags and key chains for actual good stuff like mini projectors and dinner reservations.
Art Direction, Branding, Design, Collateral Production, Project & Team Coordination
GOODMYLKCO. is a game-changing, industry disrupting plant-based milk product for the masses. Developed from a proprietary flash-blast freezing technique that allows the product to scale without compromising the nutritional integrity or flavor of plant milks, GOODMYLKCO., is a product that lives up to its motto of “Think Bigger. Live Better”.
Art Direction, Design, Branding/Identity, Packaging Design, Merchandise + Apparel Design
As a full-service salon based in the Upper East Side of Manhattan offering hair and make-up transformations, Varin uses innovative approaches to a traditional craft through the use of technology.
After a recent logo update, naturally, a complete visual rebrand was in order. A new visual identity was established and implemented throughout Varin's newly designed website.
Creative Direction, Branding, Design, Website Design
BLACK GHOST SON
A film based on a true story, Black Ghost Son is as much a Black-American coming of age story as it is a Chinese-American one.
Being a film with such unsettling moments of truths, it was important to execute the film with as much authenticity as possible. Working with the film’s director Chris Low, I collaborated in pre-production, production and fundraising efforts to achieve the high production value that the film deserves.
Pre-Production/Production, Art Direction, Deck/Presentation Design + Copywriting
The Oxygen TV network held a brand design refresh challenge in which I was honored to be awarded as winner.
While maintaining Oxygen's current logo and tagline, the focus of this redesign was to give the brand a fresh look that could be seamlessly introduced to their current viewers while also attracting new ones. It was key to find a socially engaging solution to keep audiences returning to both the TV network and its website.
The deliverables consisted of a style guide that could be applied to a website redesign, motion bumper/lower third and a socially engaging promotional campaign.
Branding Refresh, Art Direction, Design, Copywriting, Strategy, UX/UI Design, Motion Graphics
"How do you define style?" – a question which launched creator and founder of Well Souled, Mital Shah, into a global exploration of style, fashion and culture.
Brasil is the second in a series of books based on the Well Souled philosophy of human connection through style and what the term means both to individuals, as well as what it means to their country's heritage and culture.
Art Direction, Editorial Design
One Kings Lane offers on-trend home decor, furniture, accessories and styling tips.
For their new linen product launch, Delfinia, OKL created a styling guide video which required some engaging graphics and titles. Together we collaborated on creating graphics that complemented each frame while also remaining consistent with the OKL brand.
Art Direction, Identity, Typography, Title Design
As an event company focused on promoting the subcultures revolving around Fashion, Fitness and Food, #FFF debuted their event during NY Fashion week at the Highline Hotel where thousands of fashion, fitness and food-obsessed people had a chance to participate. Collaborators from all over New York City took part in making the event a great success.
For their inaugural series consisting of 10 different events, #FFF required a website splash page which implemented their branding, flyers, as well as marketing and promotional materials.
Identity, Design, Marketing & Promotion Assets, Website Design, Event Planning, Event Photography