A video content series that focuses on the focused by highlighting those who are singularly focused on doing what they love.
As part of Core’s new social launch, their first iteration of the True To The Core series features members of the Core Collective (a diverse, authentic range of talent) where they travel to key events that influence their passions (ie. Bonnaroo, Governor’s Ball, NYFW, Art Basel).
The content created will extend beyond the subject’s personal manifesto and show them in moments of being, doing, and inspiring – being true to their core.
Art Direction + Copywriting, Deck Design, Video Treatment
DINNER | PARTY is an ongoing event series presented by F L O A T that builds relationships and fosters community over a meal and a dance floor.
Set in a casual, intimate setting, the event series engages a diverse group of artists working across different mediums from visual arts to food, fashion and film.
In our first iteration of the event series we will specifically examine the evolution of Classic Neapolitan Street Food through the eyes of Chef Nino Coniglio. Most importantly – Pizza!
Creative Direction, Branding, Strategy, Event Design, Curation + Event Programming, Content Production, Project, Team & Budget Management
Take 5 remixes the traditional candy bar and they needed a way to stand out at SXSW — a space where freebies and swag no longer have any appeal.
In collaboration with Magnetic Collaborative, we created the first swag trade-in. SXSW attendees came from all over to turn in their branded tote bags and key chains for actual good stuff like mini projectors and dinner reservations.
Art Direction, Branding, Design, Collateral Production, Project & Team Coordination
Agency: Magnetic Collaborative
GOODMYLKCO. is a game-changing, industry disrupting plant-based milk product for the masses. Developed from a proprietary flash-blast freezing technique that allows the product to scale without compromising the nutritional integrity or flavor of plant milks, GOODMYLKCO., is a product that lives up to its motto of “Think Bigger. Live Better”.
Art Direction, Design, Branding/Identity, Packaging Design, Merchandise + Apparel Design
As a full-service salon based in the Upper East Side of Manhattan offering hair and make-up transformations, Varin uses innovative approaches to a traditional craft through the use of technology.
After a recent logo update, naturally, a complete visual rebrand was in order. A new visual identity was established and implemented throughout Varin's newly designed website.
Creative Direction, Branding, Design, Website Design
"How do you define style?" – a question which launched creator and founder of Well Souled, Mital Shah, into a global exploration of style, fashion and culture.
Brasil is the second in a series of books based on the Well Souled philosophy of human connection through style and what the term means both to individuals, as well as what it means to their country's heritage and culture.
Art Direction, Editorial Design
BLACK GHOST SON
A film based on a true story, Black Ghost Son is as much a Black-American coming of age story as it is a Chinese-American one.
Being a film with such unsettling moments of truths, it was important to execute the film with as much authenticity as possible. Working with the film’s director Chris Low, I collaborated in pre-production, production and fundraising efforts to achieve the high production value that the film deserves.
Pre-Production/Production, Art Direction, Deck/Presentation Design + Copywriting